For its light-hearted Tweets over the years, Naked Pizza has always been one of our favorite foodies to follow. The New Orleans-based chain known for its all-natural ingredients has achieved striking results from its social media strategy, including prompting around 8,000 investment inquiries. Read →
Robert Andrews has published a report on the state of crowdfunding for PaidContent.org. He estimates that $80 million has been pledged through the 12 or so major crowdfunding sites. Not all projects get funded, and the returns for the sites themselves appear modest. Still, his findings include some remarkable success stories: Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →
Show Me The Money. Twitter has introduced a series of services designed to let advertisers engage with its 150 million users. What’s working—and what’s next? Kara Swisher, Co-Executive Editor, All Things Digital, interviews Adam Bain, President of Global Revenue, Twitter at TWTRCON SF 10. Watch live video from TWTRCON on Justin.tv Read →
This week, Twitter announced and has started rolling out a new Twitter.com, which offers a much more appealing, engaging user interface, along with many new features, along with a series of structural improvements designed to improve performance. TechCrunch has posted screenshots of the new features, and a follow on post with some of the more [...] Read →
Dell launched a social media and community department to manage consumers’ then-burgeoning use of the Internet way back in 2006. An overview in a recent issue of the Austin Business Journal describes how social media at Dell has changed from a specialized approach to marketing to as much a part of doing business as conventional advertising. Read →
Nielsen and Facebook collaborated on a study of more than 800,000 Facebook users and ads from 14 brands in a variety of categories, which shows a marked increase in ad recall, awareness and purchase intent when ads mention friends who are fans of the brand in the ad. Ads that included mentions of friends [...] Read →
A poll of 850 Twitter business users byWebBizIdeas.com found that 26 % said yes, they would pay for the right services. WebBizIdeas defined business Twitter users as those having an account whose primary purpose is the sale and/or promotion of a product or service. Of those who said yes, 8% would pay $100 per month [...] Read →
Two researchers at HP Labs, Sitaram Asur and Bernardo Huberman, have discovered that you can accurately use Twitter mentions to predict how well a movie will perform in its first release weekend. Asur and Huberman monitored movie mentions in 2.9 million tweets from 1.2 million users over three months for 24 movies. They then built a computer model, [...] Read →
Fred Wilson posted a blog post based on an analysis of Comscore stats, looking at US vs Rest Of World traffic for some of the largest web properties. In February 2010, 84% of Google visitors, 78% of Facebook visitors and 72% of Twitter users were from outside of the US.* Read his post here. *Wilson used [...] Read →
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