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#LexusInstafilm Project Drafts Instagram Users To Create Striking Video

lexus campaign

As a luxury brand it’s hard enough maintaining the mystique of exclusivity in the physical marketplace, let alone the crowded digital one, but Lexus recently showed us how it’s done. The #LexusInstafilm project, a stop-motion car commercial composed of 350 photos taken – on set – by 212 participating Instagram users, has been one of the most clever uses of Instagram by a brand this year. Here’s a quick look at what other luxury car brands are doing with the photo sharing medium: Read →

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media


Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. “The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Read →

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

Oreo Daily Twist Social Media Campaign

Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year. Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Read →

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

Burberry Launches New Campaign on 10 Social Platforms

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. The digital campaign is reaching beyond Burberry’s website to Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Read →

Starbucks #Indivisible Social Media Campaign: Jobs, Free Coffee, and the American Dream

Starbucks #Indivisible Social Media Campaign: Jobs, Free Coffee, and the American Dream

Starbucks CEO Howard Schultz is adding a social media element to the company’s “Indivisible” campaign, an initiative focused on job creation. Originally focused around the “Indivisible” collection of products – including a donation to the “Create Jobs for USA” fund with every purchase – the campaign has expanded into social media to drum up support around the Fourth of July holiday. Read →

USA Network Launches Social Game #HashtagKiller

Social TV: USA's 'Psych' Promoted with Social Gaming

Social elements figured prominently in the launch of many television shows this fall, and now the USA Network is going further by launching #HashTagKiller, an ‘interactive social media mystery game’ to go along with the hit show ‘Psych’. The goal? To provide a new outlet for engaging Psych’s highly active social media fans – the show’s Facebook page already has nearly 2 million ‘likes’. Read →

Social Media Campaign: Get Zombified By Mike’s Hard Lemonade

Mike's Hard Lemonade Social Media 'Zombify' Campaign

Halloween is just around the corner, and Mike’s Hard Lemonade is taking advantage by launching the “Keep the Party Screaming” campaign, meant to promote the drink for year-round use, rather than just for the summer. The campaign features a Facebook application where users have the ability to “zombify” themselves and share the results. Read →

Zynga, Pizza Hut Use Social Games To Fight World Hunger

Zynga, Pizza Hut Use Social Games for World Hunger Relief

Zynga and Pizza Hut are teaming up to offer social good through social gaming. Exclusive in-game items can be purchased for $5 on four popular Zynga games: FarmVille, CityVille, Empire & Allies and The Pioneer Trail. The items help players in-game but also support the World Food Programme in real life. According to Mashable, it’s the first time Zynga has partnered with a brand in this way. Read →

KLM Launches 24Hr Social Media Customer Service With Live Replies Via YouTube, Twitter

KLM Innovative Social Media Campaign: Live Replies to Tweets

KLM Royal Dutch Airlines’ latest endeavour, meant to promote the launch of a new “24-hour service to social media,” involves posting videos on YouTube of live replies to tweets sent to @KLM. This innovative campaign was announced via Twitter on September 19, and ran from 12 noon until late in the evening. Any tweets sent to @KLM might receive a ‘KLM Live Reply’ – KLM employees lined up holding letters to become a ‘living alphabet’ 140-character response. Read →

Virgin America’s Social Media Strategy Takes Off

Virgin America Experiments With Social Media

There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →

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