For a few days every year, the annual South by Southwest festival in Austin, Texas becomes the epicenter of the social networking world. The tech- and social media-savvy come from all over to attend the interactive portion of the festival, and this year PeekAnalytics decided to take a closer look at this audience. Read →
A new study by Twitter found that those who use the platform primarily via mobile tend to be more engaged than the average Twitter user. While 60% of Twitter’s 200 million active users access the service through mobile at least once per month, the “mobile-first” users are on the platform more often, interact more with tweets and follow more brands. Read →
Regular social media use can stave off depression among older users. According to a study by by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. Read →
Twitter users who follow brands are more likely to buy from those brands, and more likely recommend those brands to friends, according to a study by Constant Contact and Chadwick Martin Bailey that examines Twitter users and brand interactions. Out of Twitter users who follow brands, half of them are more likely to buy products from those brands. The majority – 6 out of 10 – brand followers on Twitter are likely to recommend a few (42%) or many (18%) of those brands to friends. Read →
New data from the Pew Internet & American Life Project shows that African Americans and Latinos online are significantly more likely than whites to use Twitter. In addition, 1 in 10 African-Americans online visit Twitter daily – double the rate of Latinos that do so, and almost 4x the rate of whites. Read →
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