Already known for his use of Twitter and Facebook, Obama is now adding Foursquare to his social media toolbox. The President will be checking in as he travels through the Midwest on his economic bus tour, and the White House will post tips for followers on the White House Foursquare page.
The White House’s blog post details what Foursquare followers can expect:
- users can follow White House “Tips” to see the places the President and administration officials visit, follow news and events by location, and learn about the White House
- users can check-in to the White House and events (ex. Obama’s Twitter Town Hall)
- follwers can offer suggestions on how the White House can improve their use of Foursquare
The Foursquare page has already amassed over 20,000 followers since the announcement this past Monday, and is the latest social media success for the Obama administration. Politico even refers to Obama “the social media commander in chief.” So far, the White House has posted tips in three locations along the “Rural Tour,” each one linking to a blog post and video.
Foursquare spokesman Jon Steinback told Politico that the location-based social networking company is “overjoyed” that Obama and his “massive online following” are now using Foursquare. He also stated that “..the White House and the Obama administration using Foursquare as a vehicle is a reflection of how mainstream we’ve come.”
Obama joins other politicians on Foursquare, including New York Mayor Michael Bloomberg, Newark Mayor Cory Booker and GOP presidential candidate Mitt Romney.