Turkish Airlines Video Ad Tops 100 Million Views

Turkish Airlines viral videoTurkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today.

It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views (Skift).  To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As of Tuesday morning, the ad had been viewed 101,571,553 times, and received over 106,000 ‘likes’ on YouTube.