To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter.
Taking advantage of the “popular food spotting trend,” Wendy’s customers are encouraged to tweet a photo of the Flatbread Grilled Chicken sandwich to @Wendys with hashtag #twEATfor1K. Each day a customer tweets a pic of the sandwich with the hashtag, they are eligible to win $1,000.
— Wendy’s (@Wendys) April 2, 2013
The promotion began April 2nd and lasts for 42 days. “For every sandwich photo tweeted with #twEATfor1K, customers increase their chances of winning $1,000,” says Denny Lynch, senior vice president of communications at Wendy’s International (Mobile Marketer).
Consumers can also learn more about the company’s new sandwiches, and browse the latest tweets to see other pictures and entries as part of the mobile and social campaign. With a daily $1,000 prize as an incentive, Wendy’s is sure to see some solid engagement from consumers.