Nike’s Instagram Campaign Lets Users Design, Share And Buy Custom Kicks

Nike is at the forefront of brand creativity on mobile photo-sharing platform Instagram. The brand’s new NikeiD campaign allows Instagram users to design, share and even purchase customized versions of Nike sneakers, reports ClickZ.

Nike PHOTOiD Instagram campaign

Here’s how it works:

  • Instagram users go to Nike’s PHOTOiD site, and select an Instagram shot as the background for the Nike Air Max model of their choice
  • users click a button, and Nike customizes the shoe color to match the colors in the photo
  • users can share the shot over Instagram, Facebook, Twitter, and an online gallery with other Instagram/Nike customized photos
  • participants can also purchase the customized shoes

Nike has over 1.3 million followers on Instagram, and the brand’s bio features a link to the PHOTOiD site. The campaign engages users with Instagram’s platform in a fun, original way — and provides a custom product for purchase.  Regardless of whether fans choose to simply share their photos, or go all the way and buy the customized sneakers, Nike scores a win with this campaign.

Create customized Nikes on Instagram