To mark its 90th anniversary with a social media splash, advertising agency Young & Rubicam is “orchestrating a big social media frenzy” on the big screen in Times Square. Live today (Thursday, May 23rd) from 2-3:30pm, the agency is asking people to tweet and offer their definition of what “#advertising is…”
Every Facebook post or tweet with the #advertisingis hashtag becomes a pixel in a giant hashtag art mosaic, which is unfolding – in realtime – in Times Square during the event. As posts come in, participants can see their picture and entry come up on the big screen. Participants can add themselves to the mosaic here; the hashtag mosaic is powered by Hyperactivate.com.
In addition to inspiring tons of engagement and generating exposure, the campaign is also expected to capture interesting information on who the biggest influencers in the advertising industry are — based on how much chatter and sharing they create on the mosaic with their entry.