Starbucks Introduces ‘Tweet-a-Coffee’ E-Gift Card

Are you an eGifter? Last week, Starbucks made it possible for customers to gift coffee with a simple tweet.  With the “tweet-a-coffee” program, now in beta, customers in the U.S. can sync their Starbucks account to Twitter and tweet a coffee to a friend on Twitter.

Starbucks eGift card on Twitter

How does it work?

  • customers sync their Starbucks account to their Twitter account
  • once synced, customers tweet @tweetacoffee with the Twitter handle of the gift recipient
  • the recipient gets a $5 digital eGift
  • the eGift can be redeemed at Starbucks via print, mobile, or the Starbucks mobile app

Starbucks is not new to eGifting; the platform launched back in 2011 and already includes Starbuck’s iPhone mobile app and Facebook, reports Fast Casual.

The brand promoted the recent expansion of eGifting to Twitter by offering a free$5 Starbucks Card e-gift for each of the first 100,000 customers to use the “tweet-a-coffee” program (by November 6th).

“What’s so exciting about extending our eGifting platform to Twitter is the open and real time nature of the platform,” said Adam Brotman, chief digital officer, Starbucks, said in a press release. “We love the possibilities that the Twitter community can unlock to share acts of kindness with one another. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering.”