Check out one of our favorite realtime marketing stories coming out of this year’s SXSW: Oreo partners with Twitter to create custom cookies using #eatthetweet.
Using a three-dimensional printing system, vending machines in the ‘Trending Vending Lounge’ at SXSW will create (edible) Oreo cookies in just two minutes. The type of cookies will be determined by what’s trending on Twitter at that moment, with a dozen varieties to choose from at any given time. For example, the Ellen selfie from the Oscars was one topic (Advertising Age).
If #SXSW trend would be a cookie, it would look like this #eatthetweet pic.twitter.com/wGiOaBsqIx
— Oreo Cookie (@Oreo) March 10, 2014
The partnership between Mondelez International and Twitter is meant to provide “deliciously hyper-personalized and customized snacks based on real-time data collection,” reports Adweek.