A new survey from Radium One looks at how consumers perceive, value, and use mobile hashtags. Out of nearly 500 participants, over half use hashtags; nearly three-quarters of those hashtag users do so from their mobile device. Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, LinkedIn, HootSuite, Amazon, Path and Klout: Read →
MTV’s series “Teen Wolf” has announced the debut its third season on Monday, June 3 by igniting a “social media fan-frenzy” that allowed fans to uncover a Hashtagart Mosaic, produced by Hyperactivate.com, on the show’s Facebook page. Read →
I love Twitter, the platform. But Twitter, the company, has often puzzled me. And I have often felt that Twitter the company is an organization that doesn’t really understand its own product. The #NASCAR Branded Hashtag page is just the latest evidence that Twitter often completely misses the point of what it has built. Read →
There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
Radio Shack, Unilever, Country Music Television and Zuji Australia are some of the more than 600 companies that Twitter says it has partnered with in its rapidly growing advertising business. In a recent report for eMarketer, social media analyst Kimberly Maul examine how those four brands fared with some of their test marketing efforts. Read →
It’s now legal for alcohol brands to buy ads on Twitter, and Jack Daniel’s recently became the first alcoholic beverage to launch a promotion via Twitter, aiming to build buzz surrounding the launch of their new Tennessee Honey whiskey product and to keep their reputation as a “social brand.” Read →
Part 2: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, talks about the ‘social’ in social media, JetBlue’s Twitter accounts, and presents a case study with Jet Blue’s ‘I Can Jet’ program. Read →
John Borthwick, CEO of Betaworks and Twitter investor, posted some statistics from his #140conf talk this morning on his Twitter feed. He doesn’t source all of them, but he does label the Bit.ly statistic “Betaworks data” — Betaworks is a Bit.ly investor: only 20% of all tweets approach 140 chars (79% have length less than [...] Read →
