Social media was the driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. Read →
What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Read →
The use of social networking sites among internet users in India has grown nearly 52% since 2011, with more than 76 million people now using social networking sites in the country. But while the country has millions of social network users, only 6.3% of total consumers (out of the country’s population of over 1 billion) are using these sites. Read →
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →
Indian retail brand Shoppers Stop recently launched a Twitter hashtag contest with a “tweet store” microsite in India that generated more than 22,500 tweets for the store. Based entirely on chance, the contest was designed to engage consumers on Twitter with the opportunity to win a series of fun prizes in realtime. Read →
A new report by eMarketer, “Worldwide Social Network Usage: Market Size and Growth Forecast,” lays out the numbers for social networking growth over the next few years. In 2012, there will be 1.43 billion social network users, a nearly 20% increase over 2011. One out of every five people worldwide will use a social network this year; one in every four will do so in 2014. Read →
According to new estimates by eMarketer, over 1.2 billion people worldwide used social networking sites at least once per month as of December 2011. By the end of 2012, this number will climb to nearly 1.5 billion internet users. The study also examines the number of social networking users, penetration rates and growth rates in countries around the world, as well as the projected global growth of Facebook from 2011-2014. Read →
An October 2011 survey by Jack Morton Worldwide asked consumers in Brazil, India, China and the US why they buy (and buy into) brands, including their presence on social media. The results indicate that consumers in emerging markets are more responsive to brands on social media than US consumers. Read →
According to a recent report by the Pew Research Center, social networking is growing more rapidly in developing countries than in developed markets, where social network growth has already plateaued. The survey measured increases in the double-digits for social networking in emerging markets such as Russia, Indonesia and Mexico, and found that “people in lower income nations who have online access use social networking at rates that are as high, or higher, than those found in affluent countries.” Read →
A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →
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