JetBlue has a new realtime trick up its sleeve: a live, online game show entitled “JetBlue Getaways Presents Get Away With It.” The game show is the centerpiece of JetBlue Airways new advertising campaign for the airline’s vacation package travel service, JetBlue Getaways. Read →
Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →
Part 2: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, talks about the ‘social’ in social media, JetBlue’s Twitter accounts, and presents a case study with Jet Blue’s ‘I Can Jet’ program. Read →
Part 3: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, presents another case study with the ‘Happy Birthday JetBlue’ specials, illustrating the power of social media to get customers excited about a brand in real-time. Read →
Marty St. George, Senior Vice President of Marketing & Commercial Strategies at JetBlue Airways, answers questions from the TWTRCON audience. Read →
The best tweets summarizing key takeaways from Marty St. George’s closing keynote at TWTRCON NY on June 14, 2010. @centsiblelife: Listening to @martysg talk about @jetblue’s “perfect storm” on 2/14/07 #twtrcon @TWTRCON: For JetBlue Social Media means no Middle Man…go right to the customer #TWTRCON @AmyVernon: JetBlue has YouTube account, Flickr photostream (customers can post [...] Read →
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