Nearly 28 million moms will use social networks this year in the US – that’s 82% of mom internet users who have children under 18 in the household, according to the latest estimates by eMarketer. By 2014, nearly 85% of mom internet users will be on social networks. Moms are also 45% more likely to use social media than the general population. Read →
Mobile phones, especially smartphones, are a huge resource for moms – 53% of actually purchased a smartphone “as a result” of becoming a mom. An interview by eMarketer with Mike Fogarty of BabyCenter (an online resource for parents) reveals how moms are using their phones in comparison to regular users, and when they are most likely to be reached by marketers. Read →
New data from eMarketer examines the statistics for US moms – women with children under 18 in the household – on Facebook and other social networks for the next three years. Over two-thirds of all US moms – approximately 23 million – are on Facebook in 2011. Read →
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. BIGresearch’s Simultaneous Media Usage Survey was compiled for the Retail Advertising & Marketing Association, a division of the National Retail [...] Read →
According to MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for advice, support and connection. But moms are four times more likely to turn to their personal offline network of friends and family [...] Read →
Check out the TechCrunch article on the latest Facebook stats. Some quick highlights: 140 million active users 70 percent outside the U.S. Only half are in college the fastest-growing demographic is 25 years and older 52,000 apps 660,000 developers Read →
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