The fashion design house of Oscar de la Renta already has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. “We expect Facebook will become a major channel of e-commerce,” says CEO Alex Bolen. Read →
For its light-hearted Tweets over the years, Naked Pizza has always been one of our favorite foodies to follow. The New Orleans-based chain known for its all-natural ingredients has achieved striking results from its social media strategy, including prompting around 8,000 investment inquiries. Read →
After browsing through a few questions on Quora, I realized I was looking at Stack Overflow for non-programmers. Both Quora and Stack Overflow try to bubble up the best answers to a question, based on other users’ votes. Stack Overflow has been around a couple of years; and techies have been using less sophisticated versions [...] Read →
Busy as beavers in social media, Cisco social media mavens maintain over 100 Twitter identities, 26 Facebook pages, 300 YouTube channels, 61 communities and 37blogs. In an interview with SmartBlog on Social Media Senior Manager of Global Social Meida LaSandra Brill explains how the company can avoid duplicate and cross-marketing of these accounts. To do that, it has [...] Read →
Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. Read →
Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. The panelists name their favorite small business success story on Twitter (including the baker tweets, a restaurant promoting specials [...] Read →
Part 3: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, presents another case study with the ‘Happy Birthday JetBlue’ specials, illustrating the power of social media to get customers excited about a brand in real-time. Read →
In a May 2010 study, Digital Brand Expressions found that while 78% of companies are actively using social media sites, a surprising 52% of these social marketers are operating “without a game plan” (similar to the 50% found in an April 2010 study by R2integrated). Read →
According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. [...] Read →
AJ Bombers, a Milwaukee restaurant, is no stranger to using Twitter and Foursquare. Restaurateur Joe Sorge first hosted a party for his patrons to earn the Swarm Badge, which boosted traffic and sales by 110%. Last week Sorge set out to top his previous efforts, this time enabling customers to earn Foursquare’s “I’m On A [...] Read →
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