Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, LinkedIn and Instagram: Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, LinkedIn, HootSuite, Amazon, Path and Klout: Read →
Here’s your quick weekly summary of all the latest social media news, including changes and new features for Twitter and Facebook, plus Posterous shutting down to “devote its full effort to Twitter.” Read →
Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. Women may make up the majority of Facebook’s advertiser audience (58%), but men are more likely to see and click through ads. Read →
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →
Thirty-seven million people logout of Facebook every day. Translation: Facebook’s logout page presents a huge opportunity for advertisers. Which major brands have chosen to experiment with this expensive ad slot, and has it been effective? Read →
One-third of Facebook users are spending less time on the website than six months ago, according to a new poll from Reuters/Ipsos. But comScore – based on data to be published next week – claims that “time spent per user is actually up a few percent in that period.” The two sources also have different statistics regarding the effectiveness of Facebook ads. Who’s right? Read →
The best-performing advertising categories on Facebook are the worst-performing on Twitter, and vice-versa, according to new research from Washington Post Co. subsidiary and social media marketing firm SocialCode. Read →
