Tag Archives: Realtime NY 11

Your #RLTM NY Blog Posts

Last Updated: July 6, 2011.

People are posting some great stories and coverage of the June 6 #RLTM Realtime NY Conference.  We are collecting them in this blog post as we find them, and will keep updating this post as we find more.

Summaries and General Observations from #RLTM NY:

Keynote, Workshops and Tools:

Case Studies:

Panel Discussions

  • The Conversation With Cathy Brooks Episode #21, recorded on June 7, 2011.  Cathy Brooks continues the conversation about CSR and Social Media that she began in the panel she moderated at #RLTM NY with Fenton’s Susan McPherson.  The CSR discussion begins at approximately 34:30 minutes.
  • Listen Up! Turning Conversations Into Business Opportunities by Maria Perez for ProfNet, posted June 9, 2011, recaps the #RLTM NY Listening Panel panel with Gatorade’s Randall Brown, Kellogg’s Jeff Cole, Citibank’s Frank Eliason, PR Newswire’s Victoria Harres, and moderator Stephen Rappaport of the Advertising Research Foundation.
  • Wrapping Your Organization Around Social Media: Mitch Wagner recaps the #RLTM NY Listening Panel for The CMO Site.  Posted June 14, 2011.
  • Right Time, Right Place:_Getting Customers to Check In by Maria Perez for ProfNet, posted June 14, 2011, recaps the #RLTM NY Geolocation Panel with Foursquare’s Siobhan Quinn, The Corcoran Group’s Mathew Schadboldt, RadioShack’s Adrian Parker and moderator Mike Schneider.

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What to Expect at #RLTM Realtime NY 11 on Monday, June 6

If you produce live conferences, you soon learn to expect the unexpected. Ideally, the behind-the-scenes chaos does not affect the audience experience.  And serendipity is part of the magic of participating in a live event: you never know who you’re going to meet, what someone’s going to say, or who’s going to show up with a bullhorn.

But while our exact plans for #RLTM NY, like much in life, are subject to change, we have a very clear vision of what we hope to accomplish this coming Monday.

We’re especially excited about this event because the new positioning–we re-branded from TWTRCON to #RLTM earlier this year–has really sharpened our focus on how realtime technologies can be used to create real-life business value. For companies who understand how to harness the power of realtime tools, this will be an incredible opportunity to get a lead on the competition.

What to Expect from #RLTM NY 11

  1. A Business Conference with Bottom-Line Business Value. From our origins as TWTRCON: The Twitter for Business conference to our positioning today–business on the social, mobile and realtime web–#RLTM has always been 100% focused on how organizations can leverage platforms like Twitter, Facebook and Foursquare to drive revenue or save money.  There are plenty of great events focused on the social media industry, or on bringing the social media community together.  #RLTM steps beyond that to focus primarily on bottom-line case studies from brands, non-profits and government agencies.  In one day, you’ll hear from 13 different brands describe their best practices for using realtime tools to drive marketing, customer service, product development, sales and other parts of their business.
  2. Practical Insights That Cut Through the Buzzwords. In addition to the case studies, we will take a deep dive into some key issues that will provide a practical perspective to help realtime decision makers shape their business strategies moving forward.  Geolocation:  where are these platforms going and how do they apply to your business, even if you don’t have retail outlets? The Realtime ecosystem: what happens as platforms like Twitter start to more agressively monetize their technology?  How do you manage your customer relationship when it’s owned by Facebook?  Influence: Can you measure it? earn it? rent it?
  3. A Chance to Play & Try Stuff Out.  We look for ways to make #RLTM conferences into a playground where we can all experiment with new ways of using realtime tools and platforms to share information, connect with people and more.  There’ll be tons of tweeting, of course, and we make sure to provide wifi and powerstrips to keep everyone juiced up and connected.  At Realtime NY 11, one of our sponsors, The Halo Group, is going to be conducting a survey using QR codes — be sure to download a scanner before you arrive, if you don’t already have one: http://web.scanlife.com/us_en/download-application.  So have fun & try stuff you normally wouldn’t.  And don’t be shy about asking for help — lots of other #RLTM attendees are newbies, and the experts in the crowd are always happy to help.
  4. New Friends and New Business Connections.  There are many different reasons people love our events.  But the one thing that people consistently tell me about is that they have made incredible connections at the Realtime Conferences.  New businesses have been started at our events.  Attendees have found new partners, colleagues and customers, and have developed new friendships.  From seating people at tables around topics of shared interest, to the cocktails at the end of the day, we do a lot of things to make it easy for people to connect.  Bring lots of business cards, and get ready to network.

It’s a lot to pack into one day, but incredibly fun, energizing and inspirational.

So stop monkeying around:  it’s time to register for Realtime NY!

Hope we see you there!

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UPDATED: How Intuit and GiffGaff Leverage High-Influence Customers to Co-Create Value

Companies need to transition from defining customer segments based on potential spending power to also including metrics driven by softer, social network analyses and a customer’s potential influence, according to a new report from The Economist Intelligence Unit, Re-envisioning Customer Value.

But merely offering financial incentives is not enough, since this is a non-repeatable strategy, according to Michael Wu, PhD, an analytics scientist quoted in the report.  Once it becomes known that an influencer is receiving benefits from a business, other people will trust them less.

So how can an organization engage with influencers effectively?  The answer, according to Wu, is value co-creation–finding ways to amplify the voice of influential customers, providing them with access to the appreciation of others and giving them a forum for product collaboration.  The report offers several examples:

  • Intuit has created an Inner Circle community, through which some 25,000 customers use a host of social channels, blogs and forums to give the company product feedback and engage with Intuit staffers. The company also has an outreach program to identify Twitter users with an interest in its products and invites them to join the community.
  • GiffGaff, a British mobile-phone company, has made customer collaboration an integral part of its business model from day one: its brand tag-line says it is “the mobile network run by you”.  The company’s customer support community has over 200,000 100,000 users and delivers three million 5.5 million page views per month as of June 2011. At least 50 99% of queries are answered by other customers and 95% are answered in less than one hour.  The average response time on the companies Help boards is less than a minute and a half.  Customers are invited to submit ideas for business improvements; those that are implemented are listed on its website. There have been over 100, including customer-built apps that enable account servicing via an iPhone. To encourage engagement, GiffGaff rewards participating customers with Kudos payback points which can be redeemed for cash, credits or donated to charity.

===== UPDATE:  On June 2, I received a tweet from @VincentBoon, “head of community for giffgaff.com” saying that the statistics in this article are incorrect.  I’ve asked Vincent if he could comment here or provide correct stats so we can update the post. Here’s the tweet:   http://twitter.com/#!/VincentBoon/statuses/76222009796861952. =====

=====UPDATE 2: We have updated the giffgaff.com information with correct stats sent to us by Vincent.=====

The report  continues to discuss some of the challenges related to integrating this new, more social approach to customer relationship management, including the need to break down silos across organizational departments, and the need to tread carefully to avoid appearing intrusive and manage regulatory or compliance issues.

But, done successfully, the mindset that your best customers will willingly help you create value is an powerful and transformative idea.

Download the full report here (free, PDF).

Value co-creation will also be part of the conversation at Realtime NY 11 on Monday, June 6, when PepsiCo Head of Digital Shiv Singh will outline the brand’s strategies for co-enabling content and value creation with its customers.

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Call for Instructors: Realtime NY Workshops

We’re excited to announce that we are adding Workshops into the Realtime NY program, and we are looking for experienced, dynamic Realtimer’s to suggest and lead two of the four Workshops at Realtime NY 11

Realtime Conference Workshops are designed to give attendees a chance to explore specific realtime applications, tools and platforms in more detail.   Each workshop will be 40 minutes long, and will feature practical, how-to tips and techniques.  We are planning a total of four workshops, which will be held in a breakout room concurrent to the main session, and which will be open to anyone with a Realtime NY pass.  (We may have a simple ticketing system onsite to prevent over-crowding.)

Want to lead a Workshop at Realtime NY?  Here are the details:

  • Topics should be related to the practical application of realtime, social or mobile tools in a business context.
  • The material should be presented in an interactive, how-to format. Think education, as opposed to presentation. If you can incorporate examples, worksheets and demos, even better.
  • All workshop instructors should be prepared to provide hand-outs or other session material that can be given to workshop participants onsite, and then posted online after the event.

To apply, please submit:

  • your name and contact information
  • a suggested topic for your workshop (“How to ….”)
  • a brief two-sentence description of why the topic is important, focused on the bottom-line benefits of your topic
  • 2 sentences or 2-3 bullet points outlining what specifically attendees can expect to learn from your workshop

For examples, check out our the Workshops from TWTRCON SF 10 here.

Send your proposal to Tonia Ries at tonia@modernmediapartners.com by Monday, May 16.  We will review proposals as they are received.  As a workshop instructor, you will be asked to prepare a 40-minute session, engage workshop participants in the discussion, and provide a handout summarizing your presentation and resources.  Note:  instructors will have free admission to the conference, but will be responsible for their own travel expenses.

We are really excited to be able to add these Workshops into the program, since they were very successful in San Francisco last November.  Angela Dunn, aka @blogbrevity, who helped us develop the format and structure for the Realtime Workshops last year, will again be leading one of them–details to come.

Update:  see the two workshops that have already confirmed for Realtime NY 11.

So what’s your big idea?   We look forward to hearing from you!

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Press Release: Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, …

Yesterday we issued a press release announcing the speaker lineup for #RLTM Realtime NY 11. Thank you to our marketing partner PR Newswire for helping us put this release out on the wire! You can see it online here, and we are posting the full text below. If you are interested in applying for press credentials for Realtime NY 11, please click here.

==========

Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, Delta Air Lines, Kellogg’s, the NHL, Gatorade and Bravo Digital Media

Realtime Conference (formerly TWTRCON) to Focus on the Business Value of the Social, Mobile and Realtime Web

NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Citibank’s Frank Eliason, McDonald’s Rick Wion, PepsiCo’s Shiv Singh, Delta’s Allison Ausband, Kellogg’s Jeff Cole, the NHL’s Michael DiLorenzo, Gatorade’s Randall Brown and Bravo Digital Media’s Lisa Hsia will be joined by technology innovators and industry thought leaders from Foursquare, SCVNGR, Loopt, Ad.ly, Edelman Digital, oneforty.com and others.

Hosted by Modern Media’s Tonia Ries, Realtime NY 11 will focus on how companies, non-profits and government agencies are using social media, location-based and mobile technologies such as Twitter, Foursquare and Facebook to transform their organization.

“Realtime businesses create value at the intersection of time, place and shared interest,” said Tonia Ries, founder of The Realtime Report and host of The Realtime Conference. “At Realtime NY 11 we will focus on bottom-line case studies and talk about the latest trends in social commerce, analytics, geolocation, influence metrics and more.”

Realtime NY 11 speakers and panelists include:

  • Allison Ausband, VP, Reservation Sales and Customer Care, Delta Air Lines
  • Steve Boom, President, Loopt
  • Cathy Brooks, Founder, Other Than That
  • Randall Brown, Director of Digital Engagement, Gatorade
  • Jeff Cole, Senior Manager, Global Social Media Operations, Kellogg
  • Michael DiLorenzo, Senior Director of Social Media Marketing and Strategy, National Hockey League
  • Frank Eliason, SVP of Social Media, Citibank
  • Laura Fitton, Founder, oneforty.com
  • Jocelyn Foster, Social Media Marketing Director, International Delight
  • Daniel Gallant, Executive Director, Nuyorican Poets Cafe
  • Mark Ghuneim, CEO and Founder, Wiredset, Trendrr
  • Victoria Harres, Director, Audience Development, PR Newswire
  • Jason Harty, Director, Field and Interactive Marketing, Pretzel Crisps
  • Lisa Hsia, EVP, Bravo Digital Media
  • Oliver Hurst-Hiller, CTO and EVP Product, DonorsChoose.org
  • Steve Klabnik, Founder, rstat.us
  • Gilad Lotan, VP, Research and Development, SocialFlow
  • Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR
  • Kellie McElhaney, Director, Center for Responsible Business, Haas School of Business, UC Berkeley
  • Susan McPherson, SVP, NY, Fenton
  • Tamara Mendelsohn, Director of Marketing, Eventbrite
  • Ebele Okobi-Harris, Director, Business and Human Rights Program, Yahoo!
  • Linda Passante, CEO, The Halo Group
  • Siobhan Quinn, Product Manager, Foursquare
  • Sean Rad, Founder and President, Ad.ly
  • Stephen Rappaport, Knowledge Solutions Director, ARF
  • Steve Rubel, EVP, Global Strategy and Insights, Edelman Digital
  • Matthew Shadbolt, Director, Interactive Product and Marketing, The Corcoran Group
  • Shiv Singh, Head of Digital, PepsiCo Beverages
  • Ragy Thomas, CEO, Sprinklr
  • Kevin Winterfield, Social Business Manager, IBM
  • Rick Wion, Director of Social Media, McDonald’s Corporation

For a complete list of speakers, please visit http://therealtimereport.com/ny11/speakers/.

The Realtime Conference, formerly known as TWTRCON, launched in May 2009 as the “Twitter for Business” conference. This February, the company announced it was rebranding to become The Realtime Report, publishing social media case studies and statistics to reflect the event’s broad focus on all types of realtime business technologies. “The realtime business community uses a broad array of tools to connect with customers at the right time and in the right place,” explained Ries. “The new name reflects where the industry is going and the enormous potential for technology and business innovation.”

To register for Realtime NY 11, go to http://therealtimereport.com/ny11/register/.

To apply for press credentials, go to http://therealtimereport.com/ny11/press/.

For sponsorship information, contact Anne Weiskopf, VP Sponsor Programs, at anne@modernmediapartners.com.

About The Realtime Conference

The Realtime Report is entirely focused on the business use of the social, mobile and realtime web. Its products include The Realtime Conference, a one-day event that features case studies and best practices from leading brands, non-profits and government agencies, and its web site and email newsletter, TheRealtimeReport.com, focused on social media business case studies, statistics and campaigns. The Realtime Report and The Realtime Conference series are produced by Modern Media, a team of people dedicated to driving innovation in the media industry.

About Modern Media

Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions and build websites and social media campaigns. Modern Media launched The Realtime Report (formerly TWTRCON) in May of 2009.

Join us on Facebook: http://www.facebook.com/TheRealtimeReport

Join us on LinkedIn: http://www.linkedin.com/groups/Realtime-Report-3856348

Follow us on Twitter: http://twitter.com/realtimereport

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Why Realtime NY 11 Will Be Taking Place at BB King’s!

Pattie Simone interviewed me at The ARF’s recent Re:think 2011! conference, shortly after we’d announced the name change from TWTRCON to The Realtime Report.  Watch as we talk about the story behind the name change, and why Realtime NY 11 will be taking place at a Blues Club, starting at about 2:20!

[iframe title=”YouTube video player” width=”640″ height=”390″ src=”http://www.youtube.com/embed/PCPr5HAJT0Y?rel=0″ frameborder=”0″ allowfullscreen/]

Check out more of Pattie’s FlipReports at http://www.youtube.com/user/FlipReport.

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Come to Realtime NY. Learn New Stuff. Or Your Money Back.

I’ve had a few conversations over the last few days with people who ask me, “So what’s different about The Realtime Conference?”   There are so many events out there it’s enough to make you dizzy.  Too often, person ask this question because they’ve had a less-than-stellar experience at an event recently, or because they feel that they just keep seeing the same speakers over and over again.  Here’s the difference:

Come to Realtime NY 11 because you will learn something. Guaranteed.  Or your money back.

061410-0921

Yes, you should come to Realtime NY because it’s an amazing networking experience.  Attendees of previous (TWTRCON) events have told me that they started valuable new business relationships, met new clients, found a job, made friends and even found romance (we’re not telling!) at our events.  And yes, you should come because it’s wicked fun to tweet up a storm (links to the TWTRCON SF 10 TweetReach report – PDF) and play with all the latest toys in our demo area.

But the bottom-line reason you should register now to be at our Realtime NY 11 event on June 6 is because we never forget that you need to deliver business value, and so we pack the day full of 10 hours of case studies and panel discussions with speakers who are actually in the trenches, leading social media and realtime business strategies for their organizations.

We call it our Guru-free Zone:  real business examples, with real take-aways.

And yes, we are so confident that you will learn new, useful stuff at Realtime NY, that we are willing to give you a money-back guarantee.  If you come to Realtime NY and you don’t learn something new, just stop by the reg desk and let us know you want a refund.  No questions asked.

Eric Mantion (@Geek8ive) learned 10 at our November 2010 conference. How many will you learn on June 6?

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Get Ready for Realtime NY 11: Real Brands, Real Business Value (and a few surprises…)

We are super excited about our next event:  Realtime NY 11 will be on June 6 (the first day of Internet Week New York!), at BBKing’s — right in the heart of NYC on Times Square.

It’s our inaugural event since we changed our name from TWTRCON to Realtime.  We are keeping the best of TWTRCON — the focus on the business value of realtime tools, wall-to-wall case studies and hardcore learning, lots of fun stuff to keep it lively — but we are also using this as an opportunity to add some new ingredients that will spice up the conversations even more!

Here’s a preview of just some of the social, mobile and realtime business themes we’re building into the agenda.  As you’ll see, we’re getting into bottom-line dollars-and-cents issues:

  • Listen Up! Turning Conversations into Business Opportunities – How brands such as Gatorade, Citibank,  Kellogg and others listen and engage with thousands of customer conversations, and how they’ve fine-tuned and scaled that skill set within their organization.
  • Show Me the Money (Part 1): The Value of Being Liked – Eventbrite has measured the actual dollar value of a tweet and a Facebook Fan
  • Social Commerce: Selling Plane Tickets on FacebookDelta has a ticket counter on its Facebook page.  Find out how that’s working.
  • Hashtag Battles And Other Realtime Plays That Score BigThe NHL has been an active user of Twitter, and one of the earliest Promoted Products customers.
  • Right Time, Right Place: Getting Customers to Check In – the latest on location-based marketing and promotions tools and strategies.
  • CSR and Social Media: The Business Case for Taking a Stand – how do you measure the business value of doing the right thing?
  • Bravo Tweets Up a Buzz — and drives audiences and engagement for its TV shows.
  • McTrends: Starting Buzz and Managing RumorsMcDonald’s has used Promoted Trends to launch products, but has also had to manage trending rumors in realtime.  Learn about the perils and opportunities of managing realtime buzz.
  • From User to Customer: How Good Design Creates Engagement — Realtime content requires great packaging.  DonorsChoose.org keeps donors and teachers engaged by making it easy for them to connect.
  • The Realtime Small Business: Get Out the Neighborhood — You don’t have to be big to be a realtime brand: the East Village’s Nuyorican Poets Cafe increased ticket sales 30%, doubled the number of events, won a grant from Google and got a write-up in the WSJ.
  • Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions — Pretzel Crisp’s Facebook Fans have been downloading coupons from their Page. Find out how many converted to customers.
  • Influence: Earned, Bought and Measured — the great debate; I can promise that this will be a crackling conversation.  Details to come!
  • The Future of the Realtime Brand — brands need to move their culture from engaging to creating to co-enabling.  Find out how Pepsico is scaling its realtime business strategies.

We are just getting started:  there will be quite a few major announcements and additions to the program over the next couple of weeks.  But don’t wait to register — sign up today to make sure you’re part of the conversation.  Our early bird prices are valid until April 29th, and we added our Go Standby program today, so if you’re involved in building a realtime business for your own organization or your client’s, there’s no excuse not to be there on June 6!!

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