Tag Archives: TWTRCON

What to Expect at #RLTM Realtime NY 11 on Monday, June 6

If you produce live conferences, you soon learn to expect the unexpected. Ideally, the behind-the-scenes chaos does not affect the audience experience.  And serendipity is part of the magic of participating in a live event: you never know who you’re going to meet, what someone’s going to say, or who’s going to show up with a bullhorn.

But while our exact plans for #RLTM NY, like much in life, are subject to change, we have a very clear vision of what we hope to accomplish this coming Monday.

We’re especially excited about this event because the new positioning–we re-branded from TWTRCON to #RLTM earlier this year–has really sharpened our focus on how realtime technologies can be used to create real-life business value. For companies who understand how to harness the power of realtime tools, this will be an incredible opportunity to get a lead on the competition.

What to Expect from #RLTM NY 11

  1. A Business Conference with Bottom-Line Business Value. From our origins as TWTRCON: The Twitter for Business conference to our positioning today–business on the social, mobile and realtime web–#RLTM has always been 100% focused on how organizations can leverage platforms like Twitter, Facebook and Foursquare to drive revenue or save money.  There are plenty of great events focused on the social media industry, or on bringing the social media community together.  #RLTM steps beyond that to focus primarily on bottom-line case studies from brands, non-profits and government agencies.  In one day, you’ll hear from 13 different brands describe their best practices for using realtime tools to drive marketing, customer service, product development, sales and other parts of their business.
  2. Practical Insights That Cut Through the Buzzwords. In addition to the case studies, we will take a deep dive into some key issues that will provide a practical perspective to help realtime decision makers shape their business strategies moving forward.  Geolocation:  where are these platforms going and how do they apply to your business, even if you don’t have retail outlets? The Realtime ecosystem: what happens as platforms like Twitter start to more agressively monetize their technology?  How do you manage your customer relationship when it’s owned by Facebook?  Influence: Can you measure it? earn it? rent it?
  3. A Chance to Play & Try Stuff Out.  We look for ways to make #RLTM conferences into a playground where we can all experiment with new ways of using realtime tools and platforms to share information, connect with people and more.  There’ll be tons of tweeting, of course, and we make sure to provide wifi and powerstrips to keep everyone juiced up and connected.  At Realtime NY 11, one of our sponsors, The Halo Group, is going to be conducting a survey using QR codes — be sure to download a scanner before you arrive, if you don’t already have one: http://web.scanlife.com/us_en/download-application.  So have fun & try stuff you normally wouldn’t.  And don’t be shy about asking for help — lots of other #RLTM attendees are newbies, and the experts in the crowd are always happy to help.
  4. New Friends and New Business Connections.  There are many different reasons people love our events.  But the one thing that people consistently tell me about is that they have made incredible connections at the Realtime Conferences.  New businesses have been started at our events.  Attendees have found new partners, colleagues and customers, and have developed new friendships.  From seating people at tables around topics of shared interest, to the cocktails at the end of the day, we do a lot of things to make it easy for people to connect.  Bring lots of business cards, and get ready to network.

It’s a lot to pack into one day, but incredibly fun, energizing and inspirational.

So stop monkeying around:  it’s time to register for Realtime NY!

Hope we see you there!

Come to Realtime NY. Learn New Stuff. Or Your Money Back.

I’ve had a few conversations over the last few days with people who ask me, “So what’s different about The Realtime Conference?”   There are so many events out there it’s enough to make you dizzy.  Too often, person ask this question because they’ve had a less-than-stellar experience at an event recently, or because they feel that they just keep seeing the same speakers over and over again.  Here’s the difference:

Come to Realtime NY 11 because you will learn something. Guaranteed.  Or your money back.


Yes, you should come to Realtime NY because it’s an amazing networking experience.  Attendees of previous (TWTRCON) events have told me that they started valuable new business relationships, met new clients, found a job, made friends and even found romance (we’re not telling!) at our events.  And yes, you should come because it’s wicked fun to tweet up a storm (links to the TWTRCON SF 10 TweetReach report – PDF) and play with all the latest toys in our demo area.

But the bottom-line reason you should register now to be at our Realtime NY 11 event on June 6 is because we never forget that you need to deliver business value, and so we pack the day full of 10 hours of case studies and panel discussions with speakers who are actually in the trenches, leading social media and realtime business strategies for their organizations.

We call it our Guru-free Zone:  real business examples, with real take-aways.

And yes, we are so confident that you will learn new, useful stuff at Realtime NY, that we are willing to give you a money-back guarantee.  If you come to Realtime NY and you don’t learn something new, just stop by the reg desk and let us know you want a refund.  No questions asked.

Eric Mantion (@Geek8ive) learned 10 at our November 2010 conference. How many will you learn on June 6?

Please Vote to Help us Pick our New Hashtag!

UPDATE 3/24:
Thank you, everyone who voted in the original survey! We are down to two contenders for the new Realtime Report and Conferences. Please vote in our run-off poll:

Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

As you probably know, we have recently changed our name from TWTRCON to The Realtime Report. As with most re-branding efforts, this has created all kinds of complications, some of which we have yet to resolve. Today we’re asking you to help us solve one of them.

When we chose our new name, we assumed we could simply use #realtime as our hashtag.  The mistake we made:  we didn’t spend enough time listening to the conversation that already existed on that hashtag.  As it turns out, a lot of people are using that #realtime hashtag to talk about a lot of things (Hello, Bill Maher fans and others enjoying the #realtime lifestyle!) that are not relevant to the conversation our community wants to be having.   It’s just making it too darn hard to use the hashtag as a conversational and community-building tool.

We would love to find a hashtag that is

  • unique to the community of people who want to talk about doing business on the realtime, social and mobile web.
  • can exist year-round, across all of the conferences and other gatherings we might organize (i.e. not #rtny11)
  • short, easy to remember and easy to use.

Please vote!! We’ll announce the results later this week!

Goodbye, TWTRCON. Hello, Realtime.

When we first launched TWTRCON in the spring of 2009, it was the height of Twitter mania.  The idea was simple:  to create a Twitter for Business conference focused on how brands and other organizations were using the realtime web to connect with customers in new and exciting ways.

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TWTRCON Feedback: Tell Us How We Can Blow Your Socks Off in 2011!

As we take some time to review what we’ve accomplished this year and make plans for 2011, we realized that we hadn’t yet shared the feedback we got from attendees at our most recent event, TWTRCON SF 10.

Whether you were there in person or not, please read through this post and then help us with your comments and ideas for what you’d like to see at TWTRCON in the coming year!

Here’s what we learned from the ratings and comments we received in our onsite and online surveys: Continue reading

WATCH: Managing Your Supply Chain in Real Time: HIPPO Case Study

Case Study: Managing Your Supply Chain in Real Time – How to let your customers drive your product distribution strategy.  Watch as Sajan Raj Kurup, Creative Chairman at Creativeland Asia, presents the case of HIPPO – a recently launched snack brand in India – in two videos below. Recorded at TWTRCON SF 10 on November 18, 2010.

Part 1:

Watch live video from TWTRCON on Justin.tv

Part 2:

Watch live video from TWTRCON on Justin.tv

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