Realtime NY 11 Agenda

Pre-conference Keynote

Twitter for Business

From social media etiquette to integrating social media into your organization: don’t miss this overview of the fundamentals of real-time business success.

• Laura Fitton, Founder, oneforty.com

Welcome

Welcome to Realtime

• Tonia Ries, Host, Realtime NY

Panel Discussion

Listen Up! Turning Conversations into Business Opportunities

Learn how brands listen and engage with thousands of customer conversations, and how they’ve fine-tuned and scaled that skill set within their organization.

• Randall Brown,   Director of Digital Engagement, Gatorade
• Jeff Cole, Senior Manager, Global Social Media Operations, Kellogg
• Frank Eliason, SVP of Social Media,  Citibank
• Victoria Harres, Director, Audience Development,  PR Newswire
• Moderator: Stephen D. Rappaport, Knowledge Solutions Director, ARF

Case Study

Show Me the Money (Part 1):  The Value of Being Liked

Eventbrite has measured the actual dollar value of a tweet and a Facebook Fan

• Tamara Mendelsohn, Director of Marketing, Eventbrite

Case Study

The Future of the Realtime Brand

Brands need to move their culture from engaging to co-enabling .  Find out how PepsiCo is scaling its realtime business strategies.

• Shiv Singh, Head of Digital, PepsiCo Beverages

Panel Discussion

Right Time, Right Place: Getting Customers to Check In

Hear the latest case studies from brands at the cutting-edge of location-based marketing–and find out what’s coming next from some of the top geolocation platforms

• Steve Boom, President, Loopt
• Adrian D. Parker, Social Media Director, RadioShack
• Siobhan Quinn, Product Manager, Foursquare
• Matthew Shadbolt, Director of Internet Product & Marketing, The Corcoran Group
• Moderator: Michael Schneider, Senior Vice President, Digital Incubator, Allen & Gerritsen

Workshop #1 (Lucille’s Grill)

Lessons From The Start Up Bus: How to Cultivate Organizational Entrepreneurship in Your Team!

• Instructor: Bill Brister, Start Up Bus : Miami 2011

Case Study

Twitter on TV: Will Integrating Realtime Content Get Big Ratings?

Bravo has created tools to generate buzz and let fans engage with its shows and characters 24/7. What’s working and what’s next for Twitter and entertainment?

• Lisa Hsia, Executive Vice President, Bravo Digital Media
• Mark Ghuneim, CEO and Founder, Wiredset, Trendrr

Workshop #2 (Lucille’s Grill)

How to Curate Content on Twitter for Thought Leadership

• Instructor: Angela Dunn, Blogbrevity

Panel Discussion

CSR and Social Media: The Business Case for Taking a Stand

How do you measure the business value of doing the right thing–and balance business and social considerations in realtime?

• Kellie McElhaney, Director of the Center for Responsible Business, Haas School of Business
• Susan McPherson, Senior Vice President, Fenton
  
• Ebele Okobi-Harris, Director, Business & Human Rights Program, Yahoo!
• Jenna Petroff, Public Relations & Social Media Manager, Hardee’s
• Moderator: Cathy Brooks, Founder, Other Than That

Realtime Tools

Managing the Social Business

• Jesse Engle, Senior Vice President and General Manager, Social Media Lab, ExactTarget

Book Launch & Signing

• Meditation in the Age of Facebook and Twitter by Ajit Jaokar, futuretext

Case Study

McTrends: Starting Buzz and Managing Rumors

McDonald’s has used Promoted Trends to launch products, but has also had to manage trending rumors in realtime.  Learn about the perils and opportunities of managing realtime buzz.

• Rick Wion, Director of Social Media, McDonald’s

Workshop #3 (Lucille’s Grill)

How to Manage Twitter as a Solopreneur

• Instructor: Ginny Cooper, The Cooper Group

Case Study

From User to Customer: How Good Design Creates Engagement —

Realtime content requires great packaging.  DonorsChoose.org keeps donors and teachers engaged by making it easy for them to connect.

• Oliver Hurst-Hiller, CTO & EVP Product, DonorsChoose.org

Case Study

Hashtag Battles And Other Realtime Plays That Score

Find out how the NHL has used Twitter hashtags, Promoted Trends, Facebook games and other innovative realtime campaigns to engage fans.

• Michael DiLorenzo, Senior Director of Social Media Marketing and Strategy, NHL

Workshop #4 (Lucille’s Grill)

How to Network Effectively Using Realtime Tools

• Instructor: Perri Gorman, Options Group New York

Case Study

The Realtime Small Business: Get Out the Neighborhood

You don’t have to be big to be a realtime brand: the East Village’s Nuyorican Poets Cafe increased ticket sales 30%, doubled the number of events, won a grant from Google and got a write-up in the WSJ.

• Daniel Gallant, Executive Director, Nuyorican Poets Cafe
  

Panel Discussion

Realtime Platforms, Applications and Value Systems: Where Do We Go From Here?

Will Twitter find its business model? Should micro-blogging be an open source application? Should users own their content?  Should brands care?

• Ajit Jaokar, Founder, futuretext
• Steve Klabnik, Founder, rstat.us
• Joe Sarmiento, Business Development, UberMedia
  
• Moderator: Tonia Ries, Founder, #RLTM Realtime NY

Realtime Tools

Say the Right Thing, at the Right Time

• Frank Speiser, Co-Founder, CEO, SocialFlow

Case Study

The Realtime Brand From 30,000 Feet

Delta has a ticket counter on its Facebook page, and provides proactive customer service on Twitter. Find out how the airline keeps its customers happy in realtime.

• Allison Ausband, Vice President, Reservation Sales and Customer Care, Delta Air Lines

Case Study

Show Me the Money (Part 2): Realtime Coupons, Bottom-line Conversions

Pretzel Crisp’s Fans have been downloading coupons from its Facebook Page. Find out how many converted into customers.

• Jason Harty, Director of Field & Interactive Marketing, Pretzel Crisps

Panel Discussion

In the Realtime Toolbox

Tools and best practices for managing your real-time business strategy

• John Eaton, CEO, YouCast
• Scott Oppliger, CEO, SocialVolt
• Ragy Thomas, CEO, Sprinklr
• Moderator: Laura Fitton, Founder, oneforty.com

Closing Panel Discussion

Influence:  Can You Earn it, Buy it, Measure it?

The bottom line:  using realtime social media to get consumers to take action. The billion-dollar question: how do you do it.  Join us for a debate on the pros and cons of a number of different approaches.

• Gilad Lotan, VP, Research and Development, SocialFlow
• Derek Ray, Co-Founder, VP Media, Ad.ly
• Duleepa “Dups” Wijayawardhana, Co-Founder/CEO, Empire Avenue
• Kevin Winterfield, Corporate Digital Strategy and Development, IBM
• Moderator: David Armano, EVP, Global Innovation & Integration, Edelman Digital